As some of you know, I went through a complete overhaul in January 2010 (read post). My number one reason for the change was to attract more clientele than weddings. And the change was for the best. Since then, I’ve worked with several local magazines and public relation firms.
A lot of articles have been written about taking advantage of creating a brand that speaks not only about what you do, but about your personality. I’m a huge fan of the matchstic team and their awesome advice. Their past blog entry titled “it’s not what you say” caught my attention. If you asked your employees what your brand stands for, would they be able to tell you? What about everyday people?
Go on and read the blog post right now and ask the questions that’s on the page. Let me know if any of your clients know what you’re trying to say with your logo and overall brand. Don’t worry. I’ll be here to read and comment on your responses.
Enjoy.
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